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CREATIVES SPOTLIGHT- REMI ROUGH (SOUTH LONDON STREET ARTIST) @REMIROUGH

Instagram:@remirough

Website:https://shop.remirough.com/

Tell us about your creative path so far and any milestones that you have?

I started drawing incessantly when I started school. and that continued through to my teens when at age 14 I discovered graffiti writing. Graffiti found me in 1984 when a kid in my class at school brought in a book called Subway Art. I was already interested in early hip hop culture and dance and this was a pivotal moment when I knew this was what I wanted to be a part of. I became quite prominent within the growing European scene in the early ’90s and then began to shift into more abstraction in the late ’90s. by 2001 my letter pieces were becoming increasingly abstract in their nature and composition and by 2007/2008 I had transitioned into pure abstraction which has continued developing over the past decade.

What are other creative art forms that you enjoy?

I  produce and make music with a good friend of mine named Mike Ladd under the guise of TheDeadCanRap. We have literally just about completed our first album together which will be out this summer.

Tell us about one piece of work you are not proud of, and what did you learn from it?

That’s a really hard question as I tend not to follow through with work if it doesn’t go the way I want it to. I guess some of the commercial work I have done over the years isn’t always what I want it to be as sometimes you have to compromise the artistic vision to answer a brief or to keep a client happy. 

What is your best self- care technique?

Painting for me is my best way to relax and detune from stress and anxiety. I also exercise and love going to the gym. Eating well and healthy is also an important factor in my self-care.

What are some platforms that creative’s and freelancers should be using right now and why?

Instagram is a fantastic tool for outreach and discovery and it always surprises me when I meet artists or musicians who don’t use it? It’s literally an opening to an audience but that said I think the algorithm has changed lately and people are seeing less of what they actually want to see and more adverts and rubbish they don’t want to. I have been looking at Patreon as an alternative. It’s a membership-based platform and it makes it easier for artists and creatives to sell products, music, art, or whatever and your audience is entirely engaged.

If you were on a desert island and could only take one piece of creative material to help you with your work what would you take and why? 

An acoustic guitar. I could easily live without the laptop and the studio but to just be able to play the guitar would be amazing and I would have all that time to actually get good…

How do you seek out opportunities?

To be honest most opportunities tend to seek me out so in that respect I’m pretty fortunate. I post consistently on my Instagram account and always think hard about the opportunities that do come my way and make decisions on whether they’ll be a good fit or not as they aren’t always.

What does support mean to you?

Support means people who genuinely love who you are and what you do in the broader sense but personally to me support means my family.

What are two useful pieces of advice that you have received from people about your career?

My great friend Stormie Mills always used to tell me “It’s not a popularity contest!” The advice I often think about and advice that’s helped me stay grounded and realistic throughout my career. Another would be my Mum telling me to “Make the thing I love doing my job and I will always be happy.” 

What are the next steps you are looking to take with your work?

I have been looking at taking my work into a more three-dimensional aspect. Possibly with sculpture or even with virtual reality. I have always been intrigued by how art and technology work with each other and as the world turns and subsequently changes I can only see that becoming even more common.

Could you share with us some support materials that you have found useful during this period?

Avoiding watching too much news and taking time to just walk and enjoy a blue sky or starry night. All the little things like clear skies, cleaner streets, and watching people be more and more creative have really helped me stay positive and sane. There are of course days where that’s not the case and I try to keep my mind focused on good things.

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