Tell us about your creative path so far and any milestones that you have?
So far my creativity has led to the creation of my wedding business Events by Keenda where I create design-led intimate understated luxe weddings for the style-savvy couple where the ordinary isn’t an option so that their day is a unique reflection of their personalities!
You can find Events by Keenda featured in Mrs P&P, BLOVED Blog, Coco Wedding Venues, The English Wedding Blog, Magpie Wedding, Bridal Musings, Bespoke Bride and in Your London Wedding Magazine. I have also shared my expert tips as a guest blogger for Cutting Edge Brides, The Blushing Brides box and most recently in Petite Weddings blog. My wedding planning business has also had a spotlight feature on Planning Redefined, a platform for training and mentoring for the modern wedding planner.
As a female entrepreneur, I founded Fempreneurs Offline and was featured in Anne Louise Magazine telling my story about how I started my wedding business and why I have built a community for fellow female entrepreneurs to follow their passion and dream job.
Savvy Fempreneurs Tribe is where I nurture, educate and inspire upcoming and established female entrepreneurs to become the best version of themselves and show up for their dreams. Lockdown has allowed me to be there and provide them with content every day to the point that my future milestones include me turning it into a membership with courses and potentially 1:1 mentorship.
A future milestone for my wedding business is to partner with several unique venues and become their exclusive in house wedding planner. I also aim to expand my destination weddings and connect with my Asian roots and culture by becoming the go-to wedding planner for celebrations in Laos and Thailand. Think one-week long wedding celebrations, with that party vibe with a hint of luxury!
What are other creative art forms that you enjoy?
My expression of creativity extends to my hobbies and I just love dancing and have been practising Ballroom for 5 years now as well as Argentine tango, Ballet and Contemporary dance. I also do Acroyoga which has made me more fearless in life as most of the moves requires trust in yourself and your partner.
I also find cooking therapeutic and adopted the food prep boss mantra to produce healthy meals to keep up with my hectic lifestyle.
My background is in video production and journalism, so I love writing and creating marketing assets for my businesses and normally exercise my creativity through Canva to create my proposals and graphics for my social media platforms and use Inshot to edit videos.
Tell us about one piece of work you are not proud of, and what did you learn from it?
To be honest I can’t think of any because I always strive to deliver the best and at the time I am always proud. However, on reflection do I think I could have done things better, absolutely and I am always open to learning from my mistakes. To me, there is no such thing as failure as you will always learn something and you build a bank of things to do better each time and that’s called experience.
What is your best self- care technique?
Don’t worry about things outside of your control, practice gratitude and work with what you do have and don’t dwell on what you don’t have. Mindset is your most powerful asset for self-care and training your brain to come from a place of abundance rather than lack will set you in good stead. As for how I practise self-care, I love me a good spa day or weekend away for some me time!
What are some platforms that creative’s and freelancers should be using right now and why?
At a time when most of us have had to stop working in our businesses and pivot to working on our businesses, social media is definitely the place to be. There are so many free events and training available in the online space right now, so I would definitely take advantage of this.
I would concentrate on being connected to an industry-specific platform or community and then secondly hang out with like-minded business people who have the same dreams and aspirations in places designed for entrepreneurs.
The two free Facebook groups I would highly recommend for creative’s and freelancers right now are:
The Fabulous 5% – run by Lisa Johnson Coaching
This is a group for ambitious entrepreneurs looking to uplevel and scale their businesses and their lives using a mixture of no-bs strategy and mindset. She is also the queen of passive income and can help you find and create new income streams for yourself.
Freedom Business Network – run by Success Sales Coach Jade Jemma
This is a group dedicated to entrepreneurs that are looking to create a freedom lifestyle business. The mission of this group is to create a safe space where entrepreneurs can network, collaborate, share knowledge, and support one another.
If you were on a desert island and could only take one piece of creative material to help you with your work what would you take and why?
A laptop with internet, which is pretty much all you need these days to run a business. I would love to be a digital nomad travelling the world and work on a secluded beach.
The reason I say a laptop with the internet is that it gives you access to everything you need to be creative. You can write, draw, research, and connect with people and platforms to get your work out there. The world is literally at your fingertips, all you need to do is use that equipment with your creative brain to create amazing things. These are my go-to platforms to use, Canva, Planoly, Asana, Facebook, and Instagram.
How do you seek out opportunities?
As the networking ninja, I am all about connections and building genuine relationships. I help female entrepreneurs to up-level and grow their businesses by creating authentic connections through the art of savvy networking for business and collaboration opportunities!
My signature framework for this is to always come from a place of service and cover the following aspects to create the know, like and trust factor.
• Connection to yourself, your business, and your clients.
• Confidence – showing the belief in yourself and the value of what you provide.
• Clarity – what is your niche and message and does this come across?
• Value – what’s makes you unique and stands out to deliver your product or service.
• Vision – what is your why and big goal to achieve, and how will you get there?
• Visibility – what is your strategy to show up and get clients to see you and what you offer?
You need to become known as the go-to expert for what you do and be visible so that people can connect and resonate with you. Create connections by networking in groups online and reach out and see how you can be of help or collaborate with someone to deliver a message to a shared aligned audience.
What does support mean to you?
You can feel supported in a number of ways and this can come from family, friends, peers and even the situation you are currently in that enables you to do what you do. Support is knowing that you have cheerleaders that believe in you and have your back. It could be with kind words of encouragement, people sharing what you do to actively recommending you. It’s about having people that are just there to help lift you up and be there if you fall with no judgment. They motivate you to keep going and not to give up because you didn’t come this far to only come this far.
What are two useful pieces of advice that you have received from people about your career?
You definitely need to remove any negativity or naysayers in your life and any noise that just makes you feel bad about yourself or doesn’t serve you anymore. Mindset is key and the stronger that is the easier it is the reframe any limiting beliefs.
Feel the fear and do it anyway because success and growth don’t happen from comfort zones, you have to be willing push pass this in order stand out, rise up and unleash your full potential to succeed.
What are the next steps with your work that you are looking to take?
With the wedding business, I am looking into providing a service to plan virtual weddings whilst the lockdown continues. As my niche is already elopements and intimate weddings, I am looking at helping couples to downscale their wedding to be able to adhere to government announcements about social gatherings.
COVID19 has been a blessing in disguise for me as I have been able to refocus my energy and create an online presence at a time when people have needed leadership and guidance on what to do next in their business and I am happy to occupy that space right now. I am looking forward to helping more women realise their potential to succeed with their business by releasing a course that will provide a dynamic roadmap to confidence, control and self-discipline to kick start or reignite their mojo to NINJA UP! and create an impact by creating connections.
Could you share with us some support materials that you have found useful during this period?
The Wedding industry action group on Facebook has been a great source of information and support for helping with wedding clients. I am also apart of a membership group called GSD Society which stands for “Get Shit Done” society as well as an Optimum Success mastermind group which has been invaluable preparing us for surviving and thriving through COVID19 and beyond.
I am an Instagram person so outside of my female entrepreneur groups that I am a member of, I love the daily postings from Mellow Doodles a mental health illustrator as I myself also suffer from anxiety and depression. Ivory Mix is great for fun and easy infographics to help you create and grow your business. I am a sucker for motivational quotes and quick digestible messages and takeaways so these work perfectly!