We spoke to Lore Adekeye, a 23-year old graphic designer, athlete and owner of the small streetwear brand, HOOPER. His journey to entrepreneurship has come almost unintentionally, with HOOPER being created as a result of the COVID Pandemic delaying his sporting opportunities. Now, whilst staying ready for those opportunities to come, he continues to work on his start-up streetwear brand and his graphic design skills.



1. Tell us about your creative path so far and any milestones that you have?

This creative path was never really my intention in the first place. Getting into graphic design as much as I am right now to the point where I’ve been able to start my own streetwear brand came as a result of COVID preventing me from doing what I’ve originally wanted to do which is play basketball abroad. I had to think of something to do in the meantime until I can create another opportunity for myself to do so and designing graphics and graphic tees/garments was what I found and enjoyed. 

The latest milestone that I’ve had is surpassing £1000 in sales in just over 3 months. 

2. How do you get creative?

It’s never really intentional. I might come across something that inspires me and from there I just start getting a lot of ideas. From there it’s just writing those ideas down so that when it’s time for me to actually design something, my mind goes back to what I came across when I look at the ideas I’ve written down. 

3. If you could change one aspect of our society through your work, what would it be and why?

Probably people’s attitudes towards work. I think especially with social media, everyone seems to think that hitting your goals is an overnight thing but it takes time and this is something that a lot of people aren’t willing to spend because they want everything to happen instantly. 

4. Do you ever feel that you have to censor your creativity because you don’t want to offend anyone?

No, not at this point in my life anyway. 

5. How do you manage to stay both personal and original in your creative endeavours?

Just by being personal because “personal is original”. Everyone’s story is unique to them and I believe that your creativity is at its strongest when it’s coming from a personal place because no one else can duplicate you. 

6. What are your greatest strengths and weaknesses?

I’d say my greatest strengths are my work ethic and my faith. My greatest weakness is probably the fact that I’m a perfectionist and at times I can be too careful

6. Which of your creative accomplishments gave you the most satisfaction, and why?

My latest drop in the FW2020 Collection, the TWENNY8 Tee and Hoodie. It was my first real personal piece that at the same time was appealing to a lot of people and got a lot of orders and also helped me to surpass £1k in sales. 

7. How do you define success?

I would define success as taking responsibility for whatever you have to deal with at any point, no matter how big or small. The goals you set will also help you to determine what you’re going be responsible for at the time but also just even the small daily things, being able to handle what’s being thrown at you…that’s how I define success. 

8. What is the best advice that you have been given?

‘Assumptions are the mother of all fuck ups.’

9. Who do you define as a visionary?

I’d probably say Nipsey Hussle. One of my favourite interviews by him was when he talked about the power of your thoughts and how just by sticking with what your purpose is and sticking to what you do, your thoughts, your plans, what you see in your future, eventually comes to fruition.

Head over to the HOOPER website to purchase your very own clothing! >>>>>

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